TAMS
IGNITING EXCITEMENT AND SECURING INVESTMENT
Thank you for the opportunity to present our vision for the launch of your brand.
We believe our experience in creating impact through compelling narratives makes us an ideal partner to help you achieve your brand goals.
We're excited about the potential of TAMS and for the chance to craft a campaign that truly takes it to the next level.
WHY US?
With over 20 years’ experience in taking brands above and beyond, we get the power of compelling storytelling.
From FMCG to complex engineering solutions and everything in between, we've navigated a diverse landscape of brand development, crafting strategies and creative that resonate and deliver.
THE OPPORTUNITY
TAMS is set to disrupt the Task Management software space – providing not just another way to ensure tasks are managed intuitively, but in a way that is deeply integrated in systems you already know.
Built on existing framework, its value in time and cost efficiency has been proven over 18 months – but now is the time to bring its benefits to the world.
No matter what industry you work in, it’s your central hub where complex organisations can be orchestrated. A new way to make sure that no task is ever left behind.
LAUNCH STRATEGY
LAUNCH STRATEGY
Part 1
Brand development: Establishing a distinct brand
In the highly competitive task management landscape, simply having a functional software solution isn't enough. TAMS needs a distinct and compelling brand identity to stand out.
DIFFERENTIATION: A beautiful brand will help TAMS differentiate from competitors, supporting its unique position in the market. This may not just be a new look, but a new name too.
SETTING THE PRECEDENT: Developing the brand ensures consistent messaging, tone of voice and visual identity in the Sizzle Reel and Investor Pitch Document.
Part 2
Launching with impact:
The TAMS Sizzle Reel
A Sizzle Reel will capture the essence of TAMS, showcasing its value to prospective investors and users in an engaging and memorable way. Think of it as a launch sequence, propelling TAMS into the spotlight.
CONCEPT DEVELOPMENT: We'll work closely with you to understand the core message and develop a compelling video script that highlights the software's unique proposition.
COPY WRITING: We'll ensure the message is clear, concise and resonates with the target audience, building anticipation and excitement.
DESIGN AND STORYBOARDING: We will design key frames of the script in the form of a video storyboard, creating all the components that will be required for final production of the TAMS sizzle reel.
PRODUCTION: Full production of the reel including any film, animation and sound design
DISTRIBUTION STRATEGY: We can work with the TAMS team on a media distribution strategy if required.
Part 3
Fueling growth:
Investor pitch deck
Securing investment is crucial for TAMS's future success. Working closely with you, we'll design a persuasive pitch document that articulates the software's value proposition, market potential and financial projections.
STRATEGIC NARRATIVE: We'll help hone the narrative that highlights the problem TAMS solves, its unique solution and its potential for growth.
DESIGN: We'll incorporate your market research, financial projections and other relevant data to support the pitch and demonstrate TAMS's viability, ensuring investors understand the opportunity.
UPDATES: We’ll be your partner on the road towards your investment goals – so if you have a need for versions that speak to specific industries, we are here to support you with further documents too.
At Crew, we share a passion to create brands that lead businesses forward. Brands that engage with audiences to influence change.
As part of this work, we recommend crafting the TAMS brand to resonate and connect with its target audience.Crucially, this sets the tone for all requirements in the brief and all brand communications going forward.
We have included a brand development component as part of this proposal.
PART 1:
BRAND DEVELOPMENT
PART 2:
SIZZLE REEL
A Sizzle Reel will capture the essence of TAMS, showcasing its value to prospective investors and users in an engaging and memorable way. Think of it as a launch sequence, propelling TAMS into the spotlight.
In this busy market, TAMS faces fierce competition from the likes of Asana, Wrike, ClickUp, Monday and Zoho, who all have high production values on promotional videos. With this in mind, we’ve identified the following creative references that help illustrate some thoughts we have in mind for your video.
DIRECTION 1:
CHAIN REACTION
Utilising a practical theatrical set and thousands of colourful dominos, Telstra’s film celebrates beautiful internet performance. For TAMS, the domino analogy is much more relevant – it takes just one task (in this case, a tile) to set off a chain reaction of dependent tasks. The result is a quick understanding that TAMS begins with one person, but quickly grows out to touchpoints across any organisation. We can also bring it full circle to close the task’s loop.
DIRECTION 2:
COMPLEX MADE BEAUTIFULLY SIMPLE
This animation highlights the complexity of information, its connections and relationship with people. We believe there is a direction to explore for TAMS that showcases the mind-boggling number of touchpoints, systems and processes are managed by the platform, effectively illustrating how all this can be managed simply, through one simple and intuitive ‘mission control’ interface.
DIRECTION 3:
ONE TASK
This film walks us through a brand’s core purpose and products in a single take, illustrating its mission in interesting and entertaining ways. In this approach, we focus on the one task that drives the team at TAMS – to win back time in your organisation, and ultimately, more time back in your life.
RELEVANT EXPERIENCE: REELS
The team at Crew has over 20 years’ experience in producing high-impact video. We have the skills to bring virtually any concept storyboard to life, whether it’s live action, 3D, traditionally animated. This selection of recent work showcases a small sample of videos we’ve delivered for similar clients.
CLIENT: AZZO
PROJECT: EnergyX Ecosystem
Branding, Design, Animation, Print and Digital
CREW developed the brand for EnergyX, AZZO’s proprietary technology for power quality monitoring.
To launch into the international market we concepted, scripted and produced this sizzle reel to educate potential purchasers about the power quality, and why it’s important.
CLIENT: South Australian Space Industry Centre
PROJECT: Kanyini Satellite Launch
Design, Animation, Digital
SASIC approached Crew to develop an animation to communicate the significance of South Australia’s first satellite, and how complex technologies can benefit each and every one of us on the ground.
Crew scripted, storyboarded and produced the ‘2.5D’ animatic to coincide with a major public announcement.
CLIENT: SA Ambulance Service
PROJECT: GoodSAM
Design, Animation, Digital
GoodSAM, used by the SA Ambulance Service, is an app that links trained responders with people in cardiac arrest, cutting down response times.
Crew created the promotional video to raise awareness and recruit responders. It explains a complex system with clear visuals and messaging to show how everyday Aussies can save lives by downloading the app.
CLIENT: Cobalt Blue
PROJECT: Ethical Cobalt
Design, Animation, Digital
Crew was commissioned to conceptualise a video that communicates their unique proposition as the first producers of Ethical Cobalt in the world.
We scripted, storyboarded and produced this piece, which went on to be used to pique the interest of investors around the world.
OPTIONAL: INTERACTIVITY
For Lux, we recommended the inclusion of interactive elements to better illustrate the technology.
PART 3:
INVESTOR PITCH DECK
We understand the power of persuasive presentations, as evidenced by our strong track record of pitch wins. For this component of the brief, we'll partner with you to develop a document that authentically represents TAMS and builds trust with prospective investors.
EXAMPLE: LUX
We've included examples of our pitch materials created for Lux, which shows the meticulous design and strategic thought we apply to each spread. Tap on any slide to see each one in more detail.
Branding
Brand exploration and concepts (up to 3 directions)
Inclusions
Two rounds of amends are included.
Exclusions
Stock imagery and footage (if required).
Please note
Video option costs are indicative only, pending agreed storyboard and production processes required.
$3,695
Total (ex GST)
$3,695
Video Option 1:
Chain Reaction
Video concept, script and storyboarding
Production:
3D animation, professional voiceover, SFX and music
Final output: 1 X 16:9 video, up to 2 minutes
Royalty-free music track
Branding and Pitch Deck
with Video Option 1
Total (ex GST)
$5,540
$9,240
$110
$14,890
Grand total (ex GST)
$22,940
Pitch Deck
Design of pitch document (up to 20 spreads, including interactive elements)
Stock images (allow)
Total (ex GST)
Video Option 2:
Complex made simple
Video concept, script and storyboarding
Production:
3D animation, professional voiceover, SFX and music
Final output: 1 X 16:9 video, up to 2 minutes
Royalty-free music track
Branding and Pitch Deck
with Video Option 2
Branding and Pitch Deck
with Video Option 3
$5,540
$18,480
$110
Total (ex GST)
$24,130
$3,695
$660
$4,355
$5,540
$12,935
$110
Total (ex GST)
$18,585
Grand total (ex GST)
$26,635
Video Option 3:
One task
Video concept, script and storyboarding
Production:
Talent, set design, studio hire, art department and props. 1 day shoot including Cinematographer, director, sound technician. Professional voiceover, SFX and music
Final output: 1 X 16:9 video, up to 2 minutes
Royalty-free music track
Grand total (ex GST)
$32,180
BUDGET:
INDICATIVE COSTS
NEXT STEPS
NEXT STEPS
Thank you for this exciting opportunity to build the TAMS vision and share its potential with the world.
We’d love to discuss our proposal with you in more detail. For a walk through everything we’ve covered here, including thoughts on the sizzle reel directions, give us a call.
Lisa Jesse
Client Services Director
+61 (0)417 845 253
Ben Leow
Creative Director
+61 (0)484 632 302